Esther specializes in Meta Suite (Facebook, Instagram and Threads), and has experience with YouTube.  Her Meta training is from both learned experience and 8 training sessions with Moxi Group, who works with the likes of Whoopi Goldberg and Warner Records. 

 

She meets with each artist to discover what level of engagement is right for them and then makes a social media plan for them based on what they have the bandwidth and desire to provide. She requires at least 2 posts a week to keep the algorithm and audience engaged, but more is encouraged. Her strategies range from largely hands off to hands on with weekly content meetings. Here are examples of growth* on three accounts she has been managing.  Each person started from a different place so results will vary. 

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Just remember in this digital age your online presence is your "resume" when going out to get a "job" (gig). 

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Numbers:

 

Hands Off (First 6 months): 1316% growth

 

Minimal Hands On (First six months): 1634.5% growth

 

Hands On (First 3 months): 1184% growth

 

*growth rate measured by average of views and engagements in time period

 

One of my great success stories is an artist Esther works with going “viral”, with one of their reels earning more than 95,000 views, reaching way outside their follower count. She is so proud to be the one who edited that reel together in the Edits app.